Behind Project Purple: Lessons on Project Success From the iPhone

Antonio Nieto-Rodriguez breaks down the most successful project in tech history

Behind Project Purple: Lessons on Project Success From the iPhone

Antonio Nieto-Rodriguez breaks down the most successful project in tech history

Project Purple Cover Image_web (2)

If you’re like most modern professionals today, you can’t imagine your daily life without your smartphone. But how many people are familiar with the origin story of the most groundbreaking smartphone in all of tech history – the iPhone?

In an article for Duke Corporate Education’s Dialogue, world-renowned project management expert Antonio Nieto-Rodriguez takes a deep dive into the creation of the iPhone – a project originally dubbed “Project Purple” – and unpacks key insights into its successful launch.

Download Behind Project Purple to learn:

  • Six specific takeaways from the project success of "Project Purple”
  • How a company with no previous significant experience in the mobile phone industry produced a cultural and economic phenomenon
  • How to overcome common project pitfalls based on this analysis of Apple’s process  
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