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Design Thinking for Results

Available Modalities:

  • e-Training
  • Public Classroom
  • On Site
  • Virtual Classroom
Delivery Method PDU Total Technical PMP/PgMp Leadership Strategy PMI RMP PMI SP PMI ACP PfMP PMI PBA
Instructor-Led Training 21 0 0 21 0 0 0 0 0
On-Campus 20 0 0 20 0 0 0 0 0
Delivery Method Instructor-Led Training On-Campus
PDU Total 21 20
Technical PMP/PgMp 0 0
Leadership 0 0
Strategy 21 20
PMI SP 0 0
PfMP 0 0
  • CEUs: 2.1
  • CDUs: 21

Design Thinking for Results engages participants in a discussion about an iterative design process which bridges imagination and implementation to help organizations rapidly and incrementally address complex challenges, create value, and grow. Participants will explore the need for customer-focused thinking and learn that not all innovation involves product innovation. They will experience the value that innovating around processes and services can bring to an organization and discover how to implement a test-and-learn mentality that captures more value for the organization more quickly.   

This course is a highly interactive experiential workshop. Participants will learn about a real-life business need, then engage in a design-thinking process that asks them to change their thinking about the problem, make sense of the model for capturing value from their ideas, prototype their ideas, and develop a plan for rapidly testing and evolving the solution. They will engage with and provide feedback to their fellow participants, reinforcing the notion of iteration and feedback throughout the process. Along the way, they will learn about different types of innovation that organizations benefit from in the modern business context and how to develop responsive and flexible business models for implementation.

  • Describe how the application of a design thinking process can yield offerings that create, deliver and capture sustainable and differentiated value in the marketplace
  • Apply a customer-centric approach to elicit the needs of the customer
  • Define innovation and its multiple sources
  • Apply an ideation approach to ensure broad diversity of thought and perspective into the development of a concept
  • Build a business model canvas to address the marketplace and matrix sides of the value chain in moving from idea to revenue capture
  • Apply an iterative prototyping approach to refine and streamline concepts into offerings that are novel, desirable, defensible, doable and profitable
  • Define a test-and-learn model to implementation of ideas
  • Present offerings in a clear, concise and compelling manner
  • Design the Thinking Process

    The Design Thinking Context

    The Design Thinking Process

  • Perceiving: Reframing What You See

    Reframing Problems

    The Need for Empathy in Uncovering Latent Needs

    The Progression of Economic Value

    Comparing and Contrasting Offering Types

    Defining Customer Personas

    Empathy and Context Mapping

    Design Challenge Statements

  • Sensemaking: Ideating and Innovating

    Where Good Ideas Come From

    The Importance of Innovation

    Defining Innovation

    Ten Types of Innovation

    Utilizing Multiple Types of Innovation

  • Sensemaking: Building The Business Model

    Defining the Business Model Canvas (BMC)

    The Market Side of the BMC

    The Matrix Side of the BMC

  • Choreography Informing and Improving the Offering

    The Importance of Prototypes

    Prototype and Pitch: The SPOT Approach

    Testing and Learning: The TIP Approach

    Design Thinking as Infinity Loop