The Clock is Running: Is Your Go-To-Market Strategy Actually Slowing You Down?

Predictable, Replicable Methods to Manage Your Initiatives

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The Clock is Running: Is Your Go-To-Market Strategy Actually Slowing You Down?

Predictable, Replicable Methods to Manage Your Initiatives

The Clock is Running: IS Your Go-to-Market Strategy Actually Slowing You Down 

As a business leader, executing against the corporate strategies designed to drive revenue, keep clients happy, and grow the business are your primary goals. It's also what you're measured against — often on a quarterly basis — and therefore critical to the company as well as your personal success. To truly be effective, you have to execute against your strategy as quickly and efficiently as possible. While having a clear strategy and direction for your line of business is an important first step, that alone isn't enough. You must also select the appropriate projects to align with your organization's key initiatives. Plus, you must assemble and enable the right team members, and give them the guidance and support they need to overcome a variety of execution challenges.

The Clock Is Running: Is Your Go-to-Market Strategy Actually Slowing You Down? discusses:

  • How your initiatives and programs are really projects, and could benefit from a solid foundation of project management techniques
  • The most common challenges faced when trying to execute against your strategy and get work done
  • The things you need to do to create a predictable and replicable methodology to complete the right initiatives on time and on budget

Business leaders may not have the project management experience to identify what is preventing them from executing their projects. Careful consideration needs to be placed on the barriers to completing strategic initiatives, and the proper resources need to be committed to these initiatives to ensure that your team executes against the corporate strategy.

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