Synopsis

Design Thinking for Results engages participants in a discussion about an iterative design process which bridges imagination and implementation to help organisations rapidly and incrementally address complex challenges, create value and grow. Participants will explore the need for customer-focused thinking and learn that not all innovation involves product innovation. They will experience the value that innovating around processes and services can bring to an organisation and discover how to implement a test-and-learn mentality that captures more value for the organisation, more quickly.   

This course is a highly interactive workshop. Participants will focus on a real-life business need, then engage in a design-thinking process that asks them to change their thinking about the problem, make sense of the model for capturing value from their ideas, prototype their ideas and develop a plan for rapidly testing and evolving the solution. They will engage with and provide feedback to their fellow participants, reinforcing the notion of iteration and feedback throughout the process. Along the way, they will learn about different types of innovation that organisations benefit from in the modern business context and how to develop responsive and flexible business models for implementation.

Learn

• Describe how the application of a design thinking process can yield offerings that create, deliver and capture sustainable and differentiated value in the marketplace
• Apply a customer-centric approach to elicit the needs of the customer
• Define innovation and its multiple sources
• Apply an ideation approach to ensure broad diversity of thought and perspective into the development of a concept
• Build a business model canvas to address the marketplace and matrix sides of the value chain in moving from idea to revenue capture
• Apply an iterative prototyping approach to refine and streamline concepts into offerings that are novel, desirable, defensible, doable, and profitable
• Define a test-and-learn model to implementation of ideas
• Present offerings in a clear, concise, and compelling manner

Topics

• Design the Thinking Process

  The Design Thinking Context

  The Design Thinking Process

• Perceiving: Reframing What You See

  Reframing Problems

  The Need for Empathy in Uncovering Latent Needs

  The Progression of Economic Value

  Comparing and Contrasting Offering Types

  Defining Customer Personas

  Empathy and Context Mapping

  Design Challenge Statements

• Sensemaking: Ideating and Innovating

  Where Good Ideas Come From

  The Importance of Innovation

  Defining Innovation

  Ten Types of Innovation

  Utilizing Multiple Types of Innovation

• Sensemaking: Building The Business Model

  Defining the Business Model Canvas (BMC)

  The Market Side of the BMC

  The Matrix Side of the BMC

• Choreography Informing and Improving the Offering

  The Importance of Prototypes

  Prototype and Pitch: The SPOT Approach

  Testing and Learning: The TIP Approach

  Design Thinking as Infinity Loop