Synopsis
Design Thinking for Results engages participants in a discussion about an iterative design process which bridges imagination and implementation to help organisations rapidly and incrementally address complex challenges, create value and grow. Participants will explore the need for customer-focused thinking and learn that not all innovation involves product innovation. They will experience the value that innovating around processes and services can bring to an organisation and discover how to implement a test-and-learn mentality that captures more value for the organisation, more quickly.
This course is a highly interactive workshop. Participants will focus on a real-life business need, then engage in a design-thinking process that asks them to change their thinking about the problem, make sense of the model for capturing value from their ideas, prototype their ideas and develop a plan for rapidly testing and evolving the solution. They will engage with and provide feedback to their fellow participants, reinforcing the notion of iteration and feedback throughout the process. Along the way, they will learn about different types of innovation that organisations benefit from in the modern business context and how to develop responsive and flexible business models for implementation.
Learn
- Describe how the application of a design thinking process can yield offerings that create, deliver and capture sustainable and differentiated value in the marketplace
- Apply a customer-centric approach to elicit the needs of the customer
- Define innovation and its multiple sources
- Apply an ideation approach to ensure broad diversity of thought and perspective into the development of a concept
- Build a business model canvas to address the marketplace and matrix sides of the value chain in moving from idea to revenue capture
- Apply an iterative prototyping approach to refine and streamline concepts into offerings that are novel, desirable, defensible, doable, and profitable
- Define a test-and-learn model to implementation of ideas
- Present offerings in a clear, concise, and compelling manner
Topics
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Design the Thinking Process
The Design Thinking Context
The Design Thinking Process
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Perceiving: Reframing What You See
Reframing Problems
The Need for Empathy in Uncovering Latent Needs
The Progression of Economic Value
Comparing and Contrasting Offering Types
Defining Customer Personas
Empathy and Context Mapping
Design Challenge Statements
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Sensemaking: Ideating and Innovating
Where Good Ideas Come From
The Importance of Innovation
Defining Innovation
Ten Types of Innovation
Utilizing Multiple Types of Innovation
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Sensemaking: Building The Business Model
Defining the Business Model Canvas (BMC)
The Market Side of the BMC
The Matrix Side of the BMC
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Choreography Informing and Improving the Offering
The Importance of Prototypes
Prototype and Pitch: The SPOT Approach
Testing and Learning: The TIP Approach
Design Thinking as Infinity Loop